Recently, on the occasion of Christmas and New Year, Renault opened a virtual museum and online mall for the first time.
It is reported that this move is part of the upgrading and renewal of the Renault brand. The virtual museum is open online for free and is named The Originals. 21 legendary models of the brand that have been reconstructed after 3D scanning will be displayed here to enhance the audience's immersive experience. Currently, six languages are provided, including English and French, and more language services will be provided in the future. The number of display vehicles will also increase to 80 by the end of 2022.
At the same time, the online Renault mall is called the Originals Store. It's a brand new opportunity. They provide Renault fans around the world with a variety of choices, with a total of more than 400 products, including models, clothing, toys, decorations, etc. It is worth mentioning that never-before-released books on the history of Renault will also be sold here.
Editor in charge: Zhu Guanghua