Yiche Original Hello everyone, I am Liu Yan. Most of my friends know me probably from the previous Weiran, Tiguan X and ID.6 X long-term tests. content begins. That’s right, for most of my time at Bitauto, the car brand I’ve dealt with the longest has been SAIC-Volkswagen. But this time, in today’s article, I want to mainly talk to you about one of its leading SUV models. , Tuyue.
way Since its launch at the end of 2018, Yue has maintained a hot-selling momentum, easily exceeding 15,000 sales per month, proving that it has successfully taken over the baton of the SAIC Volkswagen brand in the family SUV ranks from the old Tiguan. . And what we cannot ignore is that Tuyue is not the only best-selling model of the "Tu" SUV. They have all maintained hot sales in their respective market segments for a long time. If you want to explore the secret of their hot sales, product strength must undeniably come first. Today we will start talking about Tuyue!
The first point is that the pricing advantage determines the primary attraction to the target user group
The guide price of all Tuyue models is set at 165,800-223,800 yuan , which has considerable advantages in the market of family SUVs of the same level. Models such as the CR-V and RAV4 in the same class start at 170,000 yuan, and the top models are priced at well over 250,000 yuan (or even more than 270,000 yuan). For potential users, the average selling price of Tuyue models is generally more attractive than that of its Japanese rivals. The purchase threshold is bound to attract more potential car-buying users of family SUVs.
There are many factors leading to this situation. On the one hand, the SAIC Volkswagen MQB platform’s integration capabilities for modular vehicle manufacturing cannot be ignored. While ensuring that Tuyue has an overall higher manufacturing process and comprehensive product strength, the manufacturing cost can be further reduced, which means that it (Tuyue) can give back to users with a lower average selling price. This is mainly due to SAIC Volkswagen's modular platform advantages and strong and stable supply chain advantages.
On the other hand, the SUV model matrix under the SAIC Volkswagen brand is rich enough. Under the Tuyue there is the Tukai, and above the Tuyue there are the Tiguan L, Tuang and other models. Each model plays a more segmented role in the SUV product matrix. For family usersThe meticulous control of daily car needs far exceeds that of other joint venture family car brands. This is also one of the main reasons why its (SAIC Volkswagen) SUVs of all levels can maintain hot sales.
The second point is that the design advantages with universal aesthetics determine the continued excellent market performance
Tuyue has been crowned the best since the day it was born. With the title of "Little Tuang", this can be seen as everyone's recognition of the overall design level of the SAIC Volkswagen brand. The inheritance of styling within the family also reflects the success of the family-oriented design of the SAIC Volkswagen brand. In addition to inheriting the overall powerful silhouette of the Tuon model, the Tuyue's sense of fashion and sportiness reflected in the detailed design are the backdrop against which most models in the same class are gradually converging in design. , the key to still being able to stand out.
It is undeniable that among SUVs of the same class, Tuyue's design is unique and quite individual to this day. The transition between its headlights and the front grille trim looks quite tough, and the lines from the front fenders to the rear taillights add a layered feel to the side. While the overall outline is harmonious, it also well interprets the commonly used technique in the design field of "seeing the big from the small." The sense of difference and simplicity are also the keys to its ability to attract the vast majority of users in terms of design.
In addition to its design advantages in appearance, Tuyue also has design advantages in body layout , is the key to its long-term ability to attract users and create an excellent reputation. Users who buy family SUVs have always paid high attention to the space inside the car. Tuyue not only has the characteristics of long wheelbase and wide track in terms of body size, but also the layout of the space in the car, especially the design and layout of the luggage compartment. It meets the current user needs for large space and high loading capacity.
We often say that design cannot exist alone without practicality. The primary practical requirement of family users for an SUV model is that it should be large. Not only should it be large in space, but it should also look large enough. Tuyue's body contour design caters well to these two points, which is even where it takes advantage of other models in the same class. This design idea of simplifying complexity has also been proved successful by actual sales.
The third point is that the configuration advantages further highlight the higher cost performance
Vertical Looking at all SAIC-Volkswagen Tuyue models, there are many “standard equipment” advantageous items, such as LED headlights, LED daytime running lights, aluminum alloy wheels, tire pressure monitoring, keyless start, touch multimedia screen, Bluetooth phone/music function, interior ambient lighting, CleanAir air purification function, automatic parking, etc. etc., all are standard equipment for all series.
Compared with other competing products in the same class in mid-to-high-end models Their advantage configurations are also rich, such as full LCDInstrument panel, Beats brand audio, ACC adaptive cruise, active braking, parallel assist, 5 adjustable driving modes, automatic parking, steep hill descent, full-time four-wheel drive system, etc. Providing the most cost-effective configuration level at a price suitable for home users is the key to the outstanding overall configuration advantages of Tuyue's entire series. Don't forget, its top-of-the-line model is only priced at 223,800 yuan. This price may only reach the mid-range level among other models in the same class.
No one has what I have, and we often describe a car with a richer configuration level. The first level of explanation is that to a certain extent, it can only represent the superficial stacking of functional configurations of a car. The specific design quality and humanization level competition are the key to testing whether a family car meets the standards in addition to the number of functional configurations. Take the interior space of the car as an example. In addition to meeting the needs of comfortable riding in both the front and rear rows, Tuyue also improves on the width of the front seats, the softness of the seat filling, the number of rear headrests, the length of the rear seat cushions, The tilt angle of the rear backrest and other humanized design dimensions that we need actual experience can also give people satisfactory answers.
In most of the new models I have experienced in the past two years, many vehicles have been equipped with Type-C charging Interface, there is no conventional USB interface, which is not very convenient for many users who are still using the old charging interface data cable. Tuyue is one of the few models I have seen that simultaneously updates the Type-C charging interface while retaining the conventional USB interface. This can take care of the actual needs of more users, which is very considerate. At the same time, it is worth mentioning that the panoramic sunroof in the Tuyue completely covers the heads of the rear passengers, and performs well in terms of light transmission and ventilation effects.
The fourth point is that power and chassis adjustment have contributed to the “final kick” for more people
All Tuyue series are equipped with Volkswagen EA211 1.4T and The two engines of EA888 2.0T are matched with different 7-speed dual-clutch transmissions in terms of transmission system. Friends who are familiar with them know that these two sets of powertrains have had long-term service experience in many models of Volkswagen, Skoda, and even Audi brands, and their reliability andThe overall output efficiency is excellent, and they also have good fuel economy advantages, which is also the key to impressing users.
In terms of chassis adjustment, Tuyue can be said to have integrated the German high-quality tradition. The MQB platform has excellent vibration filtering performance, The advantages in multiple dimensions such as chassis comfort, steering flexibility, vehicle sound insulation and quietness are fully reflected in the Tuyue model. Compared with competing models from Japanese or American brands, solid chassis skills and German driving quality are the keys to Tuyue's ability to stand out among models of the same class.
How to choose Tuyue 280TSI and 330TSI models? I think the 280TSI model equipped with a 1.4T engine is completely sufficient. There is no need to worry about the power output of this small-displacement turbocharged engine. The power can be handled easily without any lag when driving at medium and high speeds. The 330TSI model equipped with a 2.0T engine also adds a full-time four-wheel drive system. It will naturally have stronger explosive power and driving stability during daily driving, giving people a more confident feeling. Looking at the same level again, the Tuyue, which is equipped with both 1.4T and 2.0T engines, has an absolute advantage over other competitors in the same level and caters to more diverse needs than other models.
Editor's comment: SAIC Volkswagen has its best-selling models in different market segments, such as Lavida, Passat, Tuyue, Tiguan L, Touron, etc. In terms of the product strength of a single model, each of them meets the real needs of target users at their respective levels when purchasing family cars; looking back at the overall product matrix of the brand, the mutual complementation of each model is also inexorable. Neglected.
Users who buy Tuyue are very likely to be former Lavida users; current Tuyue users are also very likely to become Tiguan L or Tuang users in the future . This is what we call brand loyalty or brand appeal. It may be easy to build a good car and create a hot-selling car, but it is necessary to continue to create hot-selling models and achieve the accumulation of an entire brand over a long time span. It requires the unremitting efforts of several generations. Exploring the reasons behind Tuyue's popularity is actually the beginning of exploring the car-making philosophy and development momentum of the SAIC Volkswagen brand. In the future, with the help of more models, we will also analyze them one by one for you!